In late May we switched on Launchpad, a lead store, CRM, and tracker for life insurance agents that we built from scratch at Grid Theory. It replaced rented software, spreadsheets, and manual hand-offs with one platform, owned outright. Agents bought their first leads on June 12.
Four months later, here is what it has done. Every number below comes straight from Launchpad's live database on October 4, 2026.
The scoreboard
Annual premium written by agents
$4.72M
On 3,799 policies written from Launchpad leads
Lead sales
$940K
Across 2,187 paid orders
Policies written
3,799
From Launchpad leads
Agents on the platform
1,257
New agents each month
Sparklines show each month from June to September.
The exact totals: $940,418 in lead sales across 2,187 paid orders, 296,527 leads delivered to agents, 3,799 policies written, and $4,721,181 in annual premium.
Month by month
View as table
| Month | Lead sales |
|---|---|
| June | $18,118 |
| July | $242,594 |
| August | $337,368 |
| September | $297,001 |
View as table
| Month | Annual premium written |
|---|---|
| June | $39,556 |
| July | $1,122,606 |
| August | $1,816,332 |
| September | $1,572,375 |
View as table
| Month | Policies written |
|---|---|
| June | 32 |
| July | 1,005 |
| August | 1,342 |
| September | 1,264 |
View as table
| Month | New agents |
|---|---|
| June | 191 |
| July | 500 |
| August | 245 |
| September | 266 |
June was a partial month, since the store opened on June 12. October is only four days old, so it isn't charted.
The jump came in July, when lead sales went from $18K to $243K and policies from 32 to 1,005. From July through September, lead sales averaged about $292,000 a month, and agents wrote about 1,200 policies a month. New agents kept arriving too: 191 joined in June, 500 in July, 245 in August, and 266 in September.
What agents got out of it
Launchpad earns from selling leads. Agents earn from what they write with them. On the agents' side of the ledger, the headline is simple: for every dollar agents have spent on leads, they have written about five dollars in annual premium.
Since launch
View as table
| Since launch | Value |
|---|---|
| Spent on leads | $940,418 |
| Annual premium written | $4,721,181 |
352 of 587
- The top agent has written more than $214,000 in annual premium. Five agents have passed $100,000, 19 have passed $50,000, and 49 have passed $25,000.
- The typical selling agent has written about $4,600 so far, and the top 10% have written $36,000 or more.
Annual premium is not take-home pay. Agents earn a commission on it, and the rate depends on the carrier and their contract. But it is the clearest measure of the business agents are writing, and Launchpad records it on every sale.
What made it work
None of this is magic. It is a handful of systems doing their jobs every day:
- Every lead is checked before it can be sold. Phone numbers are validated on the way in, and anything on the suppression list (numbers already sold and leads that were replaced) never reaches an agent.
- Orders fill themselves, fairly. Paid orders are filled automatically and in rotation, so every order fills evenly and nobody gets skipped.
- The CRM is built in. Agents work their leads, text, book appointments, and log sales in the same place they bought them.
- Every agent can see their own numbers. The tracker shows each agent's book of business, income, and performance, and the leaderboard shows who is writing the most.
For how each of these works, with more live numbers, see What Makes a Quality Insurance Lead System? 9 Features.
The lesson for agency owners
Launchpad started as a way out of rented software, spreadsheets, and manual hand-offs. Four months in, it has sold $940K in leads, and every sale its agents write is tracked in one place.
That is the case for owning your system instead of renting one. When the software is yours, you can build it around how your business actually makes money, and it can become a revenue line of its own.
If you run an agency and want to see what this could look like for yours, book a call.