AI Development

Data Intelligent Nexus

How we built a Data Intelligent nexus for an Automotive group wanting full visibility of their Marketing Spend per channel

Data Intelligent Nexus

The Challenge

An independent Automotive Group spends hundreds of thousands of dollars a month in Marketing Budget, only 50% of the spend is being tracked, the other Half? They had no idea... This Group wanted to be able to make Data driven Decisions 100% of the time, not %50

The Solution

We built an end-to-end Data Intelligent Nexus, We went looking for all the data needed (Spend from accounting, Data from CRM, KPIs from Scorecards) once we had all the data we needed, We set up Api integrations for these feeds to communicate to our custom Nexus on Poll, instead of manual input. We used js, functions for basic math (CPL,CAC, and Closing Ratios) and wrapped the entire nexus in independent RAG engines for a LLM to query from.

Key Features

  • Automatic Data input, API touch points only, no manual input
  • Real-time Spend projection sync across all channels, per location
  • Automated Client Notifications when Cost per lead or Cost per acquisition hits a certain threshold
  • Automated LLM powered reporting <Prompt example: show my top performing channel and my worst performing channel in Nov 2025>

The Results

  • 100% of Decisions now based on the full data picture
  • Manual Spreadsheet Labor from 5hrs weekly to none
  • Visibility at Maximum from limited visibility to full access to your data through LLMs
  • $30k a Year in budget saved from re-allocation suggestions

Technology Stack

Google Sheets API, Tekion CRM Integration, Next.js, Local JS Database, Typescript, N8n, Claude Api

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