Create a clear, one-sentence description of what problem you solve and for whom. Test it with 10 potential customers before moving forward.

Identify 5-10 direct competitors. Document their pricing, features, positioning, and gaps you can exploit.

Conduct 20+ customer interviews, run landing page tests, or pre-sell to validate real demand before building anything.

Map out your key partners, activities, resources, value propositions, customer relationships, channels, segments, cost structure, and revenue streams.

Register your business entity (LLC/Corp), get EIN, open business bank account, and set up basic contracts/terms of service.

Register your primary domain, key social handles, and file for trademark protection on your brand name.

Create the simplest version of your product that delivers core value. Focus on 1-3 key features that solve the main problem.

Implement Google Analytics 4, conversion tracking, user behavior analysis, and key performance indicator (KPI) dashboards.

Set up a CRM to track leads, customers, interactions, and sales pipeline. Start collecting data from day one.

Set up SSL certificates, data backup systems, password management, and basic cybersecurity protocols.

Launch a conversion-optimized website with clear messaging, social proof, lead capture, and mobile responsiveness.

Integrate Stripe, PayPal, or other payment systems. Test all transaction flows and set up automated invoicing.

Plan and create valuable content (blog posts, videos, guides) that attracts your target audience and demonstrates expertise.

Research keywords, optimize website pages, create valuable content, and start building backlinks to improve search rankings.

Create email sequences for lead nurturing, customer onboarding, and retention. Start building your email list immediately.

Set up profiles on relevant platforms, create content calendar, and start engaging with your target community.

Create lead magnets (free tools, guides, templates) and optimize landing pages to capture potential customers.

Research Google Ads, Facebook Ads, or industry-specific advertising channels. Start with small budgets and test messaging.

Create automated workflows for new customer welcome sequences, account setup, and initial value delivery.

Implement help desk software, create FAQ section, and establish support response time goals and processes.

Document all key business processes so you can scale, delegate, or onboard team members efficiently.

Set up accounting software, expense tracking, revenue reporting, and key financial metrics dashboards.

Identify potential bottlenecks, plan hiring needs, and design systems that can handle 10x your current volume.

Every system we build includes AI capabilities — chatbots, automation, intelligent data processing, and predictive analytics.

We build exactly what your business needs, not what a template allows. Every line of code is written for your specific workflow.

No handoff to junior developers. Grid Theory's founding partners are involved in every project from discovery to launch.

Modern tech stack (Next.js, Supabase, AI integrations) designed to handle growth without expensive rebuilds.